March 17, 2009

 

Gluten-Free Chex Cereals - Available June 1st

This is a follow-up to my post, Corn Chex are NOT Gluten-Free.

After seeing pictures of Corn Chex and Strawberry Chex with “gluten-free” printed boldly on the front, I decided to call General Mills for the second time today.

This lady informed me that they received an email today stating that the following products are being reformulated to be gluten-free and will be widely available June 1st.

She said the boxes that have been seen in the stores already are probably part of a test market. When the gluten-free cereals are available, they will be clearly labeled gluten-free.

Yeah!!!!  Thank you General Mills!

If you don’t know, Rice Chex are already gluten-free. In regards to cross-contamination, their web site says,

“General Mills has prevented cross contamination and has tested the formula based on the proposed FDA standards.”

I assume the same will be true of the above listed cereals. Now we just have to patiently wait until June 1st!

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Comments:
very excited for more reasonably priced GF breakfast options. thanks for making the call to clarify for the rest of us!
 
OH MY Gosh!!!!!! I am so excited!! I would always look at the Corn Chex and think "Darn it! They're corn for goodness sakes!"
 
Woohoo, how exciting. I know my little guy will be doing back flips in the grocery store in June :0)
 
Very excited about this! I've been having trouble adapting to the texture of the gf cereals I've tried. We'll soon be able to make gf Chex mix!
 
I'm so excited!!
 
Many Celiacs have had reactions to General Mills "gluten free" products, so don't trust their labeling (or their PR). For example, see http://aglutenfreeguide.com/gluten-free-rice-chex.html [Aug 7, 2008] or http://www.biteofthebest.com/general-mills-rice-chex-now-gluten-free/

Don't make my mistake of buying multiple boxes (on sale) all at once. Try one, if you must, and see for yourself . . . Caveat emptor
 

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